February 25 - 27, 2019
The Oxford Hotel | Denver, CO

Day 1: Monday, February 25, 2019

9:00 am - 9:15 am Check-in for Workshops + The Design Sprint

9:15 am - 11:15 am Workshop A: From Roadblocks to Roadmaps: A Working Session to Get You Unstuck
Michael Harper - Chief of Radical Experiences, Nason Group
Feeling stuck or frustrated about your experience? Join us for a journey through consumer-centered design where we’ll work together to get you unstuck and moving in the right direction.
 
This hands-on experience begins with you receiving a YES kit that will provide the roadmap for your journey. From there, we’ll dig into the power of empathy, show you how to focus your problem using real-world examples, and engage your creative juices to start solving the problem.
 
Bring your current challenge and be prepared to do more in three hours than you typically get done in three months! 


img

Michael Harper

Chief of Radical Experiences
Nason Group

11:15 am - 11:30 am Break

11:30 am - 1:00 pm Workshop B & Working Lunch: How to Pick Moments That Matter to Your Customers
Coe Leta Stafford - Managing Director, IDEO U
Dawn Taketa Riordan - Director of Marketing, IDEO U
Service used to be defined by single moments - how you greeted people in your store, or handled customer complaints. It’s evolved into thinking about a journey --  the collection of moments that define the experience people have with your organization. Explore the four qualities of great service organizations and how to use design thinking to pick the moments that matter.  


img

Coe Leta Stafford

Managing Director
IDEO U

img

Dawn Taketa Riordan

Director of Marketing
IDEO U

1:00 pm - 1:15 pm Break

1:15 pm - 3:45 pm Workshop C: Demystifying UX Strategy in Your Organization
Ben Judy - Group Manager, User Experience, 7-Eleven
Lily Bather - Interaction Designer, 7-Eleven
UX strategy is a hot topic, but what is it? Ask 100 UX’ers and you’ll get 101 answers! Let’s demystify this. Ben and Lily will describe how we do digital UX strategy at 7-Eleven with lots of practical tips and examples. Throughout the workshop you’ll apply the framework to your work and start building a custom UX strategy for your organization. You’ll leave this workshop saying, “Oh, thank heaven!”
img

Ben Judy

Group Manager, User Experience
7-Eleven

img

Lily Bather

Interaction Designer
7-Eleven

3:45 pm - 4:00 pm Break

3:30 pm - 5:00 pm Workshop D: Imagine Your Future: Vision, Design Thinking and The Art of the Possible
Scott Furlong - Partner, ISG



img

Scott Furlong

Partner
ISG

5:00 pm - 5:00 pm Workshops Conclude

9:15 am - 12:00 pm Empathizing via Design Sprints - Part 1
Koji Pereira - Sr. UX Lead, Google
Thai Fernandes - Product Manager, Lunna App
We have different points-of-views, come from different backgrounds, and think differently. As a Sr. UX Lead at Google, Koji utilize research and design to facilitate cross-functional collaborative work by creating a process where organizations co-design, co-create and strategize together. 
 
In this full day, hands-on workshop, join Koji as he walks you through a crash-course on Design Sprints and other Design Thinking methods:
 
+ How to foster an open environment to get people involved and get a deeper understanding about design
+ Utilize research and design to facilitate cross-functional collaborative work
+ Connect the diverse dots in your organization to empathize holistically to find the best possible solutions to challenges
 
img

Koji Pereira

Sr. UX Lead
Google

img

Thai Fernandes

Product Manager
Lunna App

12:00 pm - 1:00 pm Lunch

1:00 pm - 5:00 pm Empathizing via Design Sprints - Part 2
Koji Pereira - Sr. UX Lead, Google
Thai Fernandes - Product Manager, Lunna App
We have different points-of-views, come from different backgrounds, and think differently. As a Sr. UX Lead at Google, Koji utilize research and design to facilitate cross-functional collaborative work by creating a process where organizations co-design, co-create and strategize together. 

In this full day, hands-on workshop, join Koji as he walks you through a crash-course on Design Sprints and other Design Thinking methods:

+ How to foster an open environment to get people involved and get a deeper understanding about design
+ Utilize research and design to facilitate cross-functional collaborative work
+ Connect the diverse dots in your organization to empathize holistically to find the best possible solutions to challenges

img

Koji Pereira

Sr. UX Lead
Google

img

Thai Fernandes

Product Manager
Lunna App

5:00 pm - 5:00 pm The Design Sprint Concludes

5:15 pm - 7:45 pm Offsite Welcome Reception at 10 Barrel Brewery

Join us at The Oxford Hotel lobby at 5:15 PM to head over to our offsite reception at 10 Barrel Brewery.
Transportation will be provided.