February 25 - 27, 2020
Denver, CO

Day 2: Tuesday, February 26, 2019

A traditional - balanced and gentle, beginners Yoga class; with a steady flow and relaxation between postures, and guided instruction throughout.
Jose Mateo, Design Thinking and Strategy Formulation Senior Internal Consultant at Verizon Wireless

Jose Mateo

Design Thinking and Strategy Formulation Senior Internal Consultant
Verizon Wireless

7:15 am - 8:00 am Check-In, Breakfast, Expo Hall Opens

8:00 am - 8:30 am Host's Opening Remarks & Disruptor's Pledge



Shawn Nason, CEO & Chief Ecosystem Disruptor at Nason Group

Shawn Nason

CEO & Chief Ecosystem Disruptor
Nason Group

8:30 am - 8:45 am Ice Breaker Activity



Michael Harper, Chief of Radical Experiences at Nason Group

Michael Harper

Chief of Radical Experiences
Nason Group

8:45 am - 9:15 am OPENING KEYNOTE ADDRESS Design-led Cultural Change

We live in the experience economy, where a customer’s perception of value is no longer about cost, it’s about the perceived value and quality of one’s interactions with a product, service or brand.  Is it solving a real need in my life?  Is it easy to get value from the service?  Do I feel good about the experience?  Every aspect of experience plays deeply into the decisions people make about whether to buy a product or stick with a brand. In this world, experience design has become a competitive differentiator, but many companies continue to struggle with how to grow and fully leverage design within their cultures.
 
+ What’s the role of experience design in business?
+ What’s the greatest impediment to realizing its value?
+ What are some keys to success?
Cindy Chastain, SVP, Customer Experience & Design at Mastercard

Cindy Chastain

SVP, Customer Experience & Design
Mastercard

9:15 am - 10:00 am KEYNOTE The Experience Revolution

We are standing on the brink of a seismic shift in innovation – a revolution in the relationship between brands and their customers and consumers.  This is the Experience Revolution, and it is here.
   
We’ve been reading the signs and consulting history, and this revolution aligns with a historical cadence of large-scale changes that were industry revolutions in their own rights.  The time has come to recognize our collective past accomplishments so that we can lead the next era of social, economic and technological change.
 
Brian will guide us through this dynamic keynote perspective by:
 
+ Sharing what the Experience Revolution is and what it means for our future. 
+ Connecting this newfound understanding with how innovators can produce new, holistic user engagements.
+ Exploring how our senses and emotions will define how brands relate with true user experiences going forward.
 
 
 


Brian Roderman, President, Chief Innovation Officer at IN2 Innovation

Brian Roderman

President, Chief Innovation Officer
IN2 Innovation

10:00 am - 10:45 am Networking Break + Design Drive

XD THERAPY

Talk it out.

Attendees have the opportunity to join 2 roundtable therapy sessions. These topics are created with industry practitioners. Participants will discuss, vent, commiserate and discover “ah-ha” moments with peers facing similar challenges.

Session 1 1: 10:45 AM – 11:30 AM  | Session 2: 11:35 AM – 12:20 PM

10:45 am - 12:20 pm Incubation Innovation

Best practices around forming incubation teams to innovate the future
Meghan Borsic, Head of UX Research and Design - Consumer Electronics at Amazon

Meghan Borsic

Head of UX Research and Design - Consumer Electronics
Amazon

Address the technical and non-technical immersion using gamification and other techniques
Nic Holt PhD, Director of Innovation in Teaching and Technology at University of Georgia

Nic Holt PhD

Director of Innovation in Teaching and Technology
University of Georgia

10:45 am - 12:20 pm Eco-XD: How Experience Design Fits Within a Brand Ecosystem



Bryan Taylor, Founder, Creative Director at Drawn

Bryan Taylor

Founder, Creative Director
Drawn

10:45 am - 12:20 pm Keeping the Human in Human- Centered Design



Justin Daab, President at Magnani

Justin Daab

President
Magnani

Shardool Pandit, VP of UX & Design at Magnani

Shardool Pandit

VP of UX & Design
Magnani

WE NEED YOUR HELP IN SHAPING XD THERAPY!
This part of the agenda will be created by you based on research, so tell us your Experience Design challenges here.


12:25 pm - 1:15 pm Lunch & Learn | Why the Value of Design Matters to Your Organization

When design becomes a top management priority, organizations thrive. In 2018, McKinsey Design launched, “The Business Value of Design.” This noteworthy research follows 300 companies, over 5 years and links their design actions to increased financial performance. Even more importantly, we have uncovered a “recipe” teams can follow to maximize their organization’s chances of making incredible products and services,that stand out from the competition. In this lunch & learn, you will learn ways to embed design in the C-suite, the significance of putting the customer front and center, and to truly understand how to emphasize continuous iteration while making design every employee’s responsibility. 


Jeff Salazar, Design Partner at McKinsey Design

Jeff Salazar

Design Partner
McKinsey Design

Melissa Dalrymple, Design Partner at McKinsey Design

Melissa Dalrymple

Design Partner
McKinsey Design

EXPERIENCE TOUCHPOINTS

Immerse yourself.

Attendees have the opportunity to engage in lively and informative roundtable sessions, rotating through 3 unique 35-minute topics. Participants will get granular with various experience touchpoints making these small group collaborations ideal with the Experience Designer in mind.

Round 1: 1:20 PM – 1:55 PM | Round 2: 2:00 PM – 2:35 PM | Round 3: 2:40 PM – 3:15 PM

OPTIMIZATION

1:20 pm - 3:15 pm The Impact of Design Systems on UX
+ The fundamentals about design systems
+ How design systems influence user experience
+ Discover best practices around building and implementing design systems in your organization
 
Lily Bather, Interaction Designer at 7-Eleven

Lily Bather

Interaction Designer
7-Eleven

NEXT GENERATION RETAIL

1:20 pm - 3:15 pm Digital Innovation Leveraging Augmented Reality, Bots & Machine Learning
+ How digital products can integrate into a physical retail experience
+ How user experience delivers differentiated experiences through design sprints
+ Steps to integrate AR, bots & machine learning to enhance user experience quality
 
Ryan Johnson, Sr. Manager, UX Design at The Home Depot

Ryan Johnson

Sr. Manager, UX Design
The Home Depot

PARTICIPATORY DESIGN

1:20 pm - 3:15 pm Participatory Design: What is it and how does it work?
+ Create design strategies that brings customers into the heart of the design process
+ Understand how to solve a challenge users face directly to discover new insights about their experiences
+ Designing with consumers, employees, service providers, or other audience to find the outcomes that are more innovative and customer-centered
 


Jen Briselli, VP, Experience Strategy & Service Design at Mad*Pow

Jen Briselli

VP, Experience Strategy & Service Design
Mad*Pow

FINDING THE GLUE

1:20 pm - 3:15 pm How Design Thinking and the “Playing to Win” Strategy Framework Inform, and Amplify Each Other
+ How and where to sprinkle Design Thinking tools into your Strategy Formulation Process
+ Leveraging Strategy to Focus your Customer Journey Improvement road map
+ Connecting seams between systems, processes, and organizations to delight customers

Jose Mateo, Design Thinking and Strategy Formulation Senior Internal Consultant at Verizon Wireless

Jose Mateo

Design Thinking and Strategy Formulation Senior Internal Consultant
Verizon Wireless

BORING DESIGN

1:20 pm - 3:15 pm Focus on the Ideal Experience
+ Discuss "design waste"—teams doing redundant or duplicative work
+ Learn how to use design systems to help change product, design, and engineering practices
+ How to shift focus to the ideal experience – getting customers exactly what they want when they want it
Laura Hahn, Head of Design at Priceline.com

Laura Hahn

Head of Design
Priceline.com

DATA FIRST

1:20 pm - 3:15 pm Develop Experience Strategy with Your Data in Mind
+ How to redesign your organizations method of capturing VOC to become more strategic in your product offering
+ Leverage tools that benefit your users and your design team on a daily basis
+ Personas: Not a “one-size fits all”. Build Behavioral Architype to fit your business’ needs
 
Margot Dear, Sr. Director of UX, Compliance Solutions at ADP

Margot Dear

Sr. Director of UX, Compliance Solutions
ADP

3:15 pm - 3:45 pm Networking Break

3:50 pm - 4:20 pm CX KEYNOTE Meaningful Design as a Catalyst for Holistic CX

Neil is an advocate for making the world and how we interact with it more meaningful and valuable through design. Neil has worked in organizations without a UX team, where processes were broken and no directions in terms of a solution. To bridge the gap, Neil focused on the user first to create an experience that was snappier and more enjoyable to his customers, curating all touchpoints
to ensure a connected experience. And, to take it a step further, Neil is also focusing on the future of design and how it will influence your customers.
 
Listen as Neil shares:
+ How meaningful design can contribute to creating a more holistic customer experience
+ Why creating a world and how we interact with it more meaningful and valuable through design
+ How design and design process will evolve in an AI first world and how that effects your customers experience
Neil Shah, Former Head of Design at Verizon

Neil Shah

Former Head of Design
Verizon

4:20 pm - 4:50 pm CLOSING KEYNOTE Design Beyond the Product

Organizations are investing in streamlining and integrating services to create an efficient experience for their users. Why? Because they understand the strategic value of UX. However, when talking about user experience, we often focus very specifically on product features instead of taking a broader look at what the user is trying to achieve.

In this closing keynote, Bianka will explain:
 
+ How to look at user experience from a human stand point rather than focusing on product features alone
+ Why we need to focus on the user journey and user’s goals around product strategy
+ How to identify barriers that prevent designers from designing successful products and tools
 
Bianka McGovern, VP, User Experience at Goldman Sachs

Bianka McGovern

VP, User Experience
Goldman Sachs

4:50 pm - 5:05 pm Host's Closing Remarks



Shawn Nason, CEO & Chief Ecosystem Disruptor at Nason Group

Shawn Nason

CEO & Chief Ecosystem Disruptor
Nason Group

5:05 pm - 5:05 pm Day 2 Concludes

5:10 pm - 7:10 pm Networking Reception