Content strategy is an integral part of your digital product strategy and delivery. The avenue of communication to your customer, content provides engagement and loyalty from today’s market. This remains true of the consumers in the NFL, and creating content and delivery for the sheer size of the audience alongside the passionate personas provides a challenge of customization, usability, and hypertargeting. Dane evaluates the journey moving from being a firehose of mass content, to creating context, demographically relevant, hyper-targeted content in the channel of preferred consumption.
+Evaluate the shifting behaviors of today’s new generation of fans
+Tighten content delivery via demographics, context, persona, and delivery
+Develop new channels that disrupt the current business model