Day 3: Wednesday, February 27, 2019
8:00 am - 9:00 am Check-In
9:00 am - 9:15 am Host's Opening RemarksShawn Nason - CEO & Chief Ecosystem Disruptor, Nason Group
8:15 am - 9:00 am DIVERSITY + INCLUSION by DESIGN Networking Breakfast
9:15 am - 9:45 am OPENING KEYNOTE Predicting Future Behavior: Applying a Behavior Model to the Future of RetailMonica Tisminesky - Design Leader, Restaurant Design Innovation, Chick-fil-A Corporate
To ensure a long term competitive advantage, organizations must look toward the future. Sometimes the adoption of certain technologies seems capricious or random. However, a simple but powerful behavior model can give us answers about what will impact adoption.
In this keynote, discover:
+ What is a behavior profile and the benefits of implementing this powerful tool
+ How to use a behavior profile to provide insight into behavior and technology adoption both now and in the future+ Why a behavior profile affects your user’s retail experience
Monica TismineskyDesign Leader, Restaurant Design Innovation
9:45 am - 10:15 am DIVERSTIY + INCLUSION KEYNOTE Connecting with Meaning: Why a Diverse Design Team is the Foundation of SuccessAlbert Whitley - Director of Experience Design and Voice of Customer, The Hartford
Understanding customer needs is crucial to the success of your business, How do you design a product or create an experience that reflects the diversity of your customer base? Simple… by having a diverse team. Albert understands that in order to empathize with customers, his team must reflect the organization’s customer base.
In this dynamic session, join Albert as he addresses:
+ How to build and train a culturally sensitive team
+ How to narrow the gap between the brand and customer
+ Why a lack of diversity will affect your overall brand
Albert WhitleyDirector of Experience Design and Voice of Customer
10:15 am - 11:00 am Networking Break
Assess and Strategize.
Attendees have the opportunity to discuss and benchmark during one 45 minute session.
Participants will learn best practices through case studies of companies at various stages of organizational experience design strategic transformation.
11:00 am - 11:45 am Best Practices in Maintaining Industry LeadershipNate Lynch - Manager, UX Design, Gulfstream Aerospace
Nate works in the small, niche aviation industry and he is shaping the way Gulfstream delivers exceptional products and services to remain an aviation leader.
Learn how Nate leads a successful team at Gulfstream Aerospace as he shares his best practice guide on:
+ How to find a balance delivering what is possible and what is valuable
+ Create tools and processes for enterprise users
+ How to understand the breadth and depth of technology and adjust to customer needs
Nate LynchManager, UX Design
11:00 am - 11:45 am Driving Influence Through DesignRob Huddleston - Sr. Director of UX, Design, Snag Work
Whether you’re a designer, an engineer or a marketer, there’s no denying the influence that design can have on customer relationships with your products (and beyond).
From leading Capital One’s Responsive Web Platform to establishing the Innovation Lab, and now leading design at Snag (formerly Snagajob), Rob is no stranger to creating lasting impressions through design.
In this session, Rob shares:
+ How to break down silos by bringing the entire organization into conversations about design, discovery practices and research
+ How design’s influence spans across departments
+ Why design is much more than a support mechanism for marketing or product
Rob HuddlestonSr. Director of UX, Design
11:00 am - 11:45 am Creating Stakeholder Buy-In for Better ProductsDavid Schell - VP, Global Experience and Design, Pearson
In the future, more things will digitize, standards will rise and branding will become more important. Companies need to think ahead to make experiences distinctive to their user; not only visual experiences but creating an identity that resonates.
In order to achieve this, companies have to build better partnerships for better outcomes and products.
In this roundtable, learn:
+ How you can leverage unique design thinking competencies to have the right stakeholders in the room
+ How to stay ahead of the curve by leveraging these unique design thinking competencies
+ Why creating a brand identity that resonates matters
David SchellVP, Global Experience and Design
11:45 am - 12:45 pm Lunch & Learn | Your Future: Design Career PathingMaryanne Lee - Senior Service Designer, LegalZoom
Lauren Galos - Design Research Lead, LegalZoom
Daniel Ruszkiewicz - Director of Value Management, LegalZoom
What's next? We all have our own answers, inclinations, or inklings about what that might be for ourselves, our careers, our companies, and our industry. Join innovation practitioners in an open exploration of the paths not yet taken. Together over a meal with colleagues who understand your "now," we invite you to take this time to expand on your idea of "next" and walk away with the inspiration to feed ongoing reflection and future action.
Maryanne LeeSenior Service Designer
Lauren GalosDesign Research Lead
Daniel RuszkiewiczDirector of Value Management
12:45 pm - 1:15 pm DISRUPTION KEYNOTE The Shift in the Atmosphere: Moving from Talking to ExperiencingShawn Nason - CEO & Chief Ecosystem Disruptor, Nason Group
Now, more than ever, organizations require disruption, innovation, and transformation to keep pace with a changing world. In this keynote, Shawn will challenge you to think of innovation as a lifestyle instead of a project or a job. His approach contributes to the building of a culture supportive of keeping the consumer at the center of your business.
Using consumer-centered design, Shawn will demonstrate:
+ How to learn from your consumers, figure out exactly the right problem to solve, and dream up and test solutions fast and cheap before you take on any risk.
+ Keep your consumers in the center of the decision-making process
+ Learn how to create measurement strategies to prove the value of impact
1:30 pm - 2:00 pm CLOSING KEYNOTE Design in the Age of AIRobin Beers PhD - SVP, Customer Insights & Experience Design, Wells Fargo
Pamela Walshe - VP, Experience Strategist, Wells Fargo
Now that the Fourth Industrial Revolution is here, big changes are on the horizon for how we and our customers work and live. What does this mean for those of us in the business of service and software design? How can design principles inspire us and guide us as we navigate the accelerated change that artificial intelligence will bring for our organizations and our customers?
In this riveting closing keynote, Robin and Pamela will:
+ Define the Fourth Industrial Revolution
+ What it means for the future of work
+ What is the role of design in this era and what are the new principles for design in the age of artificial intelligence
Robin Beers PhDSVP, Customer Insights & Experience Design
Pamela WalsheVP, Experience Strategist
2:00 pm - 2:15 pm Host's Closing RemarksShawn Nason - CEO & Chief Ecosystem Disruptor, Nason Group
2:15 pm - 2:15 pm Conference Concludes
Site Tour Experience: Inworks UC Denver
Everything is invented, and every invention is brought to life by a group of innovators who analyze, imagine, try, fail, persist, and eventually succeed. We believe that anyone can learn to do the same - you just need the right tools, mindsets, and methodologies.
Inworks is an innovation initiative of the University of Colorado Denver | Anschutz Medical Campus. A home for creators, thinkers, designers, and makers, we’re a collaborative community of learners and leaders committed to solving humanity’s most pressing problems. In our state-of-the-art prototyping labs, we draw on expertise from many disciplines to synthesize unique solutions to real-world challenges.
2:30 pm - 3:00 pm Depart for Site Tour
3:00 pm - 5:00 pmLauren Herbert - Director of External Programs, Inworks CU Denver
Kelsie Faulds - Inworks Program Manager, Office of Innovation Initiatives, Inworks CU Denver
About Your Tour
Experience the power of rapid, physical prototyping as you explore our downtown Denver lab, and dive into the interdisciplinary design methodology that we use to make things that matter.
2:30 PM: Depart to Inworks CU Denver
3:00 PM: Arrive and begin site tour experience
4:30 PM: Design Thinking Activity
5:00 PM: Depart for airport and hotel
University of Colorado Denver
CU Dravo Building, 1st Floor
1250 14th Street, Denver, CO 80202
Lauren HerbertDirector of External Programs
Inworks CU Denver
Kelsie FauldsInworks Program Manager, Office of Innovation Initiatives
Inworks CU Denver