The challenges of large-scale enterprises are many. Through the natural silo-ing of business units, M&A activity, or simply an unfortunate side effect of healthy growth, a brand identity can get lost. Oftentimes employee turnover and customer retention represent symptoms of a bigger brand issue.
+How to effectively communicate a brand (promise, values, etc.) to employees and customers
+What to do when you recognize brand issues
+Rallying the C-suite around the importance of brand identity