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February 25 - 27, 2019
The Oxford Hotel | Denver, CO

Day 3: Wednesday, February 27, 2019

8:00 am - 9:00 am Check-In

9:00 am - 9:15 am Host's Opening Remarks

Shawn Nason - CEO & Chief Ecosystem Disruptor, Nason Group


Shawn Nason

CEO & Chief Ecosystem Disruptor
Nason Group

8:15 am - 9:00 am DIVERSITY + INCLUSION by DESIGN Networking Breakfast

9:15 am - 9:45 am OPENING KEYNOTE Predicting Future Behavior: Applying a Behavior Model to the Future of Retail

Monica Tisminesky - Design Leader, Restaurant Design Innovation, Chick-fil-A Corporate
To ensure a long term competitive advantage, organizations must look toward the future. Sometimes the adoption of certain technologies seems capricious or random. However, a simple but powerful behavior model can give us answers about what will impact adoption.
In this keynote, discover:
+ What is a behavior profile and the benefits of implementing this powerful tool
+ How to use a behavior profile to provide insight into behavior and technology adoption both now and in the future+ Why a behavior profile affects your user’s retail experience

Monica Tisminesky

Design Leader, Restaurant Design Innovation
Chick-fil-A Corporate

9:45 am - 10:15 am DIVERSTIY + INCLUSION KEYNOTE Connecting with Meaning: Why a Diverse Design Team is the Foundation of Success

Albert Whitley - Director of Experience Design and Voice of Customer, The Hartford
Understanding customer needs is crucial to the success of your business, How do you design a product or create an experience that reflects the diversity of your customer base? Simple… by having a diverse team. Albert understands that in order to empathize with customers, his team must reflect the organization’s customer base.
In this dynamic session, join Albert as he addresses:   
+ How to build and train a culturally sensitive team
+ How to narrow the gap between the brand and customer
+ Why a lack of diversity will affect your overall brand

Albert Whitley

Director of Experience Design and Voice of Customer
The Hartford

10:15 am - 11:00 am Networking Break

Maturity Roundtables
Assess and Strategize.

Attendees have the opportunity to discuss and benchmark during one 45 minute session.
Participants will learn best practices through case studies of companies at various stages of organizational experience design strategic transformation.

11:00 am - 11:45 am Best Practices in Maintaining Industry Leadership

Nate Lynch - Manager, UX Design, Gulfstream Aerospace
Nate works in the small, niche aviation industry and he is shaping the way Gulfstream delivers exceptional products and services to remain an aviation leader.
Learn how Nate leads a successful team at Gulfstream Aerospace as he shares his best practice guide on:
+ How to find a balance delivering what is possible and what is valuable
+  Create tools and processes for enterprise users
+  How to understand the breadth and depth of technology and adjust to customer needs

Nate Lynch

Manager, UX Design
Gulfstream Aerospace

11:00 am - 11:45 am Driving Influence Through Design

Rob Huddleston - Sr. Director of UX, Design, Snag Work
Whether you’re a designer, an engineer or a marketer, there’s no denying the influence that design can have on customer relationships with your products (and beyond).
From leading Capital One’s Responsive Web Platform to establishing the Innovation Lab, and now leading design at Snag (formerly Snagajob), Rob is no stranger to creating lasting impressions through design.
In this session, Rob shares:
+ How to break down silos by bringing the entire organization into conversations about design, discovery practices and research
+ How design’s influence spans across departments
+ Why design is much more than a support mechanism for marketing or product 

Rob Huddleston

Sr. Director of UX, Design
Snag Work

11:00 am - 11:45 am Creating Stakeholder Buy-In for Better Products

David Schell - VP, Global Experience and Design, Pearson
In the future, more things will digitize, standards will rise and branding will become more important. Companies need to think ahead to make experiences distinctive to their user; not only visual experiences but creating an identity that resonates.
In order to achieve this, companies have to build better partnerships for better outcomes and products.
In this roundtable, learn:
+ How you can leverage unique design thinking competencies to have the right stakeholders in the room
+ How to stay ahead of the curve by leveraging these unique design thinking competencies
+ Why creating a brand identity that resonates matters

David Schell

VP, Global Experience and Design

What's next? We all have our own answers, inclinations, or inklings about what that might be for ourselves, our careers, our companies, and our industry. Join innovation practitioners in an open exploration of the paths not yet taken. Together over a meal with colleagues who understand your "now," we invite you to take this time to expand on your idea of "next" and walk away with the inspiration to feed ongoing reflection and future action.

Maryanne Lee

Senior Service Designer


Lauren Galos

Design Research Lead


Daniel Ruszkiewicz

Director of Value Management

12:45 pm - 1:15 pm DISRUPTION KEYNOTE The Shift in the Atmosphere: Moving from Talking to Experiencing

Shawn Nason - CEO & Chief Ecosystem Disruptor, Nason Group
Now, more than ever, organizations require disruption, innovation, and transformation to keep pace with a changing world. In this keynote, Shawn will challenge you to think of innovation as a lifestyle instead of a project or a job. His approach contributes to the building of a culture supportive of keeping the consumer at the center of your business.
Using consumer-centered design, Shawn will demonstrate:
+ How to learn from your consumers, figure out exactly the right problem to solve, and dream up and test solutions fast and cheap before you take on any risk.
+ Keep your consumers in the center of the decision-making process
+ Learn how to create measurement strategies to prove the value of impact


Shawn Nason

CEO & Chief Ecosystem Disruptor
Nason Group

Now that the Fourth Industrial Revolution is here, big changes are on the horizon for how we and our customers work and live.  What does this mean for those of us in the business of service and software design?  How can design principles inspire us and guide us as we navigate the accelerated change that artificial intelligence will bring for our organizations and our customers?
In this riveting closing keynote, Robin and Pamela will:
+ Define the Fourth Industrial Revolution
+ What it means for the future of work
+ What is the role of design in this era and what are the new principles for design in the age of artificial intelligence

Robin Beers PhD

SVP, Customer Insights & Experience Design
Wells Fargo


Pamela Walshe

VP, Experience Strategist
Wells Fargo

2:00 pm - 2:15 pm Host's Closing Remarks

Shawn Nason - CEO & Chief Ecosystem Disruptor, Nason Group

Shawn Nason

CEO & Chief Ecosystem Disruptor
Nason Group

2:15 pm - 2:15 pm Conference Concludes

 Site Tour Experience: Inworks UC Denver

About Inworks
Everything is invented, and every invention is brought to life by a group of innovators who analyze, imagine, try, fail, persist, and eventually succeed. We believe that anyone can learn to do the same - you just need the right tools, mindsets, and methodologies.
Inworks is an innovation initiative of the University of Colorado Denver | Anschutz Medical Campus. A home for creators, thinkers, designers, and makers, we’re a collaborative community of learners and leaders committed to solving humanity’s most pressing problems. In our state-of-the-art prototyping labs, we draw on expertise from many disciplines to synthesize unique solutions to real-world challenges.

2:30 pm - 3:00 pm Depart for Site Tour

About Your Tour
Experience the power of rapid, physical prototyping as you explore our downtown Denver lab, and dive into the interdisciplinary design methodology that we use to make things that matter. 

2:30 PM: Depart to Inworks CU Denver
3:00 PM: Arrive and begin site tour experience
4:30 PM: Design Thinking Activity
5:00 PM: Depart for airport and hotel

University of Colorado Denver
CU Dravo Building, 1st Floor
1250 14th Street, Denver, CO 80202

Lauren Herbert

Director of External Programs
Inworks CU Denver


Kelsie Faulds

Inworks Program Manager, Office of Innovation Initiatives
Inworks CU Denver