February 25 - 27, 2020
Denver, CO

Day 3: Wednesday, February 27, 2019

7:15 am - 8:15 am Check-In, Breakfast & Expo Hall Opens

8:15 am - 8:30 am Host's Opening Remarks

Shawn Nason, CEO & Chief Ecosystem Disruptor at Nason Group

Shawn Nason

CEO & Chief Ecosystem Disruptor
Nason Group

8:30 am - 9:00 am OPENING KEYNOTE Predicting Future Behavior: Applying a Behavior Model to the Future of Retail

To ensure a long term competitive advantage, organizations must look toward the future. Sometimes the adoption of certain technologies seems capricious or random. However, a simple but powerful behavior model can give us answers about what will impact adoption.
In this keynote, discover:
+ What is a behavior profile and the benefits of implementing this powerful tool
+ How to use a behavior profile to provide insight into behavior and technology adoption both now and in the future+ Why a behavior profile affects your user’s retail experience
Monica Tisminesky, Design Leader, Restaurant Design Innovation at Chick-fil-A Corporate

Monica Tisminesky

Design Leader, Restaurant Design Innovation
Chick-fil-A Corporate

9:00 am - 9:30 am PRINCIPLES KEYNOTE Developing Experience Design Principles that Resonate

Customers interact with our brands in a multitude of ways both within and outside our control. How do we make sure every customer touch point builds on a cumulative experience and leads to a rewarding relationship?
Form-factors, technology and the rules of engagement are all in a constant state of flux. Effective Experience Design Principles help brands nurture strong customer relationships in a dynamic world.
Learn how to:
• Craft principles that put your brand top of the customer’s mind through your product experience.
• Develop complementary organization wide and product specific principles.
• Blow minds, warm hearts and get that paper.

Geoff Donegan, Creative Director, Partner at Tank Design

Geoff Donegan

Creative Director, Partner
Tank Design

Liam Shannon, Executive Creative Director at Aetna

Liam Shannon

Executive Creative Director

9:30 am - 10:00 am DIVERSTIY + INCLUSION KEYNOTE Connecting with Meaning: Why a Diverse Design Team is the Foundation of Success

Understanding customer needs is crucial to the success of your business, How do you design a product or create an experience that reflects the diversity of your customer base? Simple… by having a diverse team. Albert understands that in order to empathize with customers, his team must reflect the organization’s customer base.
In this dynamic session, join Albert as he addresses:   
+ How to build and train a culturally sensitive team
+ How to narrow the gap between the brand and customer
+ Why a lack of diversity will affect your overall brand
Albert Whitley, Director of Experience Design and Voice of Customer at The Hartford

Albert Whitley

Director of Experience Design and Voice of Customer
The Hartford

10:00 am - 11:00 am Networking Break

Maturity Roundtables
Assess and Strategize.

Attendees have the opportunity to discuss and benchmark during one 45 minute session.
Participants will learn best practices through case studies of companies at various stages of organizational experience design strategic transformation.

11:00 am - 11:45 am Leading a User Centric Design Culture

Nate leads user experience design efforts for the world’s finest aviation manufacturer. As the Sr. Manager of User Experience Design at Gulfstream Aerospace, Nate is shaping the way Gulfstream operates. He and his team are challenged with balancing what is possible with what is valuable, as they work to create remarkable experiences for Gulfstream’s customers who own and operate their aircraft, but also for their enterprise colleagues who engineer, build, market, and deliver Gulfstream’s products and services.
Hear how Nate and his teams have:
+Built a culture of user-centric design
+ Learn how you can do the same within your organization

*For practitioners looking to build a culture of user-centric design.
Nate Lynch, Sr. Manager of User Experience Design at Gulfstream Aerospace

Nate Lynch

Sr. Manager of User Experience Design
Gulfstream Aerospace

11:00 am - 11:45 am Driving Influence Through Design

Whether you’re a designer, an engineer or a marketer, there’s no denying the influence that design can have on customer relationships with your products (and beyond).
From leading Capital One’s Responsive Web Platform to establishing the Innovation Lab, and now leading design at Snag (formerly Snagajob), Rob is no stranger to creating lasting impressions through design.
In this session, Rob shares:
+ How to break down silos by bringing the entire organization into conversations about design, discovery practices and research
+ How design’s influence spans across departments
+ Why design is much more than a support mechanism for marketing or product 
*For practitioners looking to break down silos and discover practices and research around design.
Rob Huddleston, Head of UX/Design at Snag Work

Rob Huddleston

Head of UX/Design
Snag Work

11:00 am - 11:45 am Creating Stakeholder Buy-In

In the future, more things will digitize, standards will rise and branding will become more important. Companies need to think ahead to make experiences distinctive to their user; not only visual experiences but creating an identity that resonates.
In order to achieve this, companies have to build better partnerships for better outcomes and products.
In this roundtable, learn:
+ How you can leverage unique design thinking competencies to have the right stakeholders in the room
+ How to stay ahead of the curve by leveraging these unique design thinking competencies
+ Why creating a brand identity that resonates matters
 *For practitioners looking to build better partnerships and have the right stakeholders in the room.
David Schell, VP, Global Experience and Design at Pearson

David Schell

VP, Global Experience and Design

11:50 am - 12:45 pm Lunch & Learn with LegalZoom | Your Future: Design Career Pathing

What's next? We all have our own answers, inclinations, or inklings about what that might be for ourselves, our careers, our companies, and our industry. Join innovation practitioners in an open exploration of the paths not yet taken. Together over a meal with colleagues who understand your "now," we invite you to take this time to expand on your idea of "next" and walk away with the inspiration to feed ongoing reflection and future action.
Maryanne Lee, Senior Service Designer at LegalZoom

Maryanne Lee

Senior Service Designer

Daniel Ruszkiewicz, Managing Partner at RGLR

Daniel Ruszkiewicz

Managing Partner

12:50 pm - 1:20 pm KEYNOTE The Complex New Realities of Designing a Successful Experience

Rapid technological change has led to new ways of doing business, new opportunities, and an increase in connectedness and complexity. As new technology becomes widely available to all, a positive user experience is often the only key differentiator between competing products and services. As a result, in today’s experience economy, designers and product teams have become critically important. However, in addition to giving them a more important role, new technology and greater connectedness have also introduced new challenges for experience designers.
In this talk, Josh Paro and Andy Van Solkema will speak to lessons they and their team have learned on:
+ Why all designers need a better understanding of the changing nature of business, technology and the systems they are creating for and within
+ The outside factors that challenge today’s designers
+ How to defend the quality of the experience while being supportive and collaborative within constraints and external factors
+ How experience design is created in a technical world and how it supports complex business decisions

Josh Paro, Experience Design Lead at OST

Josh Paro

Experience Design Lead

Andy Van Solkema, Vice President of Digital Strategy & Experience at OST

Andy Van Solkema

Vice President of Digital Strategy & Experience

Now that the Fourth Industrial Revolution is here, big changes are on the horizon for how we and our customers work and live.  What does this mean for those of us in the business of service and software design?  How can design principles inspire us and guide us as we navigate the accelerated change that artificial intelligence will bring for our organizations and our customers?
In this riveting keynote, Robin and Pamela will:
+ Define the Fourth Industrial Revolution
+ What it means for the future of work
+ What is the role of design in this era and what are the new principles for design in the age of artificial intelligence
Robin Beers PhD, SVP, Customer Insights & Experience Design at Wells Fargo

Robin Beers PhD

SVP, Customer Insights & Experience Design
Wells Fargo

Pamela Walshe, VP, Experience Strategist at Wells Fargo

Pamela Walshe

VP, Experience Strategist
Wells Fargo

1:50 pm - 2:15 pm Host's Closing Remarks & Design Design Prize Drawing

Shawn Nason, CEO & Chief Ecosystem Disruptor at Nason Group

Shawn Nason

CEO & Chief Ecosystem Disruptor
Nason Group

2:15 pm - 2:15 pm Conference Concludes

 Site Tour Experience: Inworks UC Denver

About Inworks
Everything is invented, and every invention is brought to life by a group of innovators who analyze, imagine, try, fail, persist, and eventually succeed. We believe that anyone can learn to do the same - you just need the right tools, mindsets, and methodologies.
Inworks is an innovation initiative of the University of Colorado Denver | Anschutz Medical Campus. A home for creators, thinkers, designers, and makers, we’re a collaborative community of learners and leaders committed to solving humanity’s most pressing problems. In our state-of-the-art prototyping labs, we draw on expertise from many disciplines to synthesize unique solutions to real-world challenges.

2:30 pm - 3:00 pm Depart for Site Tour

About Your Tour
Experience the power of rapid, physical prototyping as you explore our downtown Denver lab, and dive into the interdisciplinary design methodology that we use to make things that matter. 

2:30 PM: Depart to Inworks CU Denver
3:00 PM: Arrive and begin site tour experience
4:30 PM: Design Thinking Activity
5:00 PM: Site tour experience concludes. Return to hotel.

University of Colorado Denver
CU Dravo Building, 1st Floor
1250 14th Street, Denver, CO 80202
Lauren Hebert, Director of External Programs at Inworks CU Denver

Lauren Hebert

Director of External Programs
Inworks CU Denver

Kelsie Faulds, Inworks Program Manager, Office of Innovation Initiatives at Inworks CU Denver

Kelsie Faulds

Inworks Program Manager, Office of Innovation Initiatives
Inworks CU Denver