EXPANDING THE BOUNDARIES OF EXPERIENCE

February 24 - 26, 2020
Embassy Suites Denver Downtown, CO

Day 3: Wednesday, February 27, 2019

8:00 am - 8:30 am Check-In, Breakfast & Expo Hall Opens

8:15 am - 8:30 am Host's Opening Remarks

8:30 am - 9:00 am Data is King: Measuring Behavior through Advanced Analytics

The challenges of large-scale enterprises are many. Through the natural silo-ing of business units, M&A activity, or simply an unfortunate side effect of healthy growth, a brand identity can get lost.  Oftentimes employee turnover and customer retention represent symptoms of a bigger brand issue.
+How to effectively communicate a brand (promise, values, etc.) to employees and customers
+What to do when you recognize brand issues
+Rallying the C-suite around the importance of brand identity

10:00 am - 11:00 am Networking Break

Tools & Techniques

Personas

9:30 am - 10:00 am Personas

In the age of personalization, understanding the personas of your customer base offers opportunities for customization and targeted marketing.
 
+Find avenues of increased revenue and upselling
+Understand the depth of your  current customer base
+Create new opportunities in the market for your product/service

Prototyping

9:30 am - 10:00 am Prototyping
 
An essential piece to the design thinking process, however in teams not accustomed to the process can provide a bit of intimidation. In this workshop, evaluate the variety of prototyping methods and avenues of implementation.
 
+Understand methods of innovation and best implementation practices
+Facilitate best sessions and avenues to develop in teams
+Evaluate best tools and technology to accomplish outcomes

Ethnographic Research

9:30 am - 10:00 am Ethnographic Research
 
While data is at our fingertips, customer behavior is more abstract. Utilizing best practice ethnography practices, designers can get under the skin of the problems they are designing for to create more effective outcomes.
 
+Define the complex and critical design problems to prioritize with these methods
+Develop the appropriate settings for successful research to be achieved
+Learn methods that can be applied immediately within your organization. 

Storytelling

9:30 am - 10:00 am Storytelling
Storytelling is the process of delivering a narrative to your audience. An incredibly powerful tool in the belt of marketing, brand, design, and culture, understanding core principals of delivering a story that lands can transform your message.
 
+Solidy complex messages and abstract content
+Develop community within consumers and employees
+Understand the core vision and message in the stories told

10:30 am - 11:00 am Storytelling & Brunch


A final chance to network with your peers. Stop by our networking destinations for brunch and storytelling.

11:30 am - 12:00 pm Design Drive Give-Away

You’ve done your networking and gathered your stamps. Join together for your chance to win your Demo Drive Prize! 
Understanding the value of design introduces initial challenges on and individual and team basis, however developing a priority of design across an enterprise organization launches an even larger challenge. However, with specific goals and preparation, one can begin to lay the pieces that lead to the solution of the larger experience puzzle. Eliel explores the journey at Charles Schwab from initial concept to large scale transformation:
 
+ Creating a hunger for User Centricity and Human-Centered Design
+ Preparing the organization for a transformation catalyst
+ Driving buy-in through organization-wide education and C-Suite buy-in
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Robin Beers PhD

SVP, Customer Insights & Experience Design
Wells Fargo

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Pamela Walshe

VP, Experience Strategist
Wells Fargo

1:50 pm - 2:15 pm Host's Closing Remarks & Design Design Prize Drawing

12:15 pm - 12:15 pm Conference Concludes

Goodbye from the CMP Team and D&I Advisory Board

 Site Tour Experience: Inworks UC Denver

About Inworks
Everything is invented, and every invention is brought to life by a group of innovators who analyze, imagine, try, fail, persist, and eventually succeed. We believe that anyone can learn to do the same - you just need the right tools, mindsets, and methodologies.
 
Inworks is an innovation initiative of the University of Colorado Denver | Anschutz Medical Campus. A home for creators, thinkers, designers, and makers, we’re a collaborative community of learners and leaders committed to solving humanity’s most pressing problems. In our state-of-the-art prototyping labs, we draw on expertise from many disciplines to synthesize unique solutions to real-world challenges.


1:00 pm - 1:30 pm Site Tour Bus Departs