every brand must learn to anticipate and design for “n” Moments of Truth.
Every era needs its label, and it seems from recent business chatter that we are now living in the era of the experience economy. We have successively migrated from a business era that was predominantly company-centric, to one that was customer-centric, to the present era, which is experience-centric.
We all want to design experiences people love. But we also must ask: Are we designing products that support the world we all want to live in, today and tomorrow?
Every day we make thousands of choices. Some are inconsequential, such as the route to take to work, or which sandwich to get for lunch. Others may feel more significant, like which watch to purchase, or what features to look for in a new car. But few decisions feel simple. As designers, we can solve this problem.
We asked the speakers of our Experience Design 2020 program their perspective on the current, past and future state of Experience Design. We’ve compiled their expertise into our #ExperienceDesign2020 feature as a sneak peek into the perspective and knowledge to be shared in Denver!
It can feel quite overwhelming when you’re thrown into this whirlwind of cluttered information about UX. That’s why we’ve narrowed it down to top six experience design resources that you must absolutely check out if you want to learn more about user experience.
In service design, we are often presented with decisions that seem irreversible. Unlike a digital product where new features can be rolled back in an instant upon negative user reactions, we can’t simply remodel an office if a new tenant isn’t happy. But it’s important to question the premise that each decision is inherently irreversible.
The concept and practice of Experience Design has been around for 20 years, but it continues to evolve and now has a greater focus on experiences that delight users instead of usability alone. Now, it is more important than ever to curate effortless user journeys through experience design.