Fast Track Your Attendance

View Event Brochure: Experience Design Week

View Event Brochure: Experience Design Week

At Experience Design Week this February 25-27, learn about experience design best practices from industry leaders with sessions targeted to both your specific function and sophistication of organizational experience design implementation. Leverage networking opportunities with the experience design community and get exposed to top consultancies and learn about how they can support your initiative. 

Expert speakers include:

  • Cindy Chastain, SVP, Customer Experience & Design, Mastercard
  • Monica Tisminesky, Design Leader, Restaurant Design Innovation, Chick-fil-A
  • Albert Whitley, Director of Experience Design and Voice of Customer, The Hartford
  • David Schell, VP, Global Experience and Design, Pearson
  • Koji Pereira, Sr. UX Lead, Google
  • Robin Beers, PhD, SVP, Customer Insights and Experience Design, Wells Fargo
  • and more!

View our full agenda to see what we have planned.

If you would like a copy of the agenda sent to you directly, contact us here

Expert Interview: Bianka McGovern, VP, User Experience at Goldman Sachs

Expert Interview: Bianka McGovern, VP, User Experience at Goldman Sachs

Bianka McGovern, VP of User Experience at Goldman Sachs. She will be one of the keynote speakers at Experience Design Week this February 25-27 in Denver, CO. Ahead of her keynote Bianka gave her insights on the following:

  • Her role as an experience designer 
  • The difference between experience design and user experience
  • Why service design methods are effective 
  • The importance of designing beyond the product


Download the full interview to read more!


To get a copy of this interview sent to you directly, contact us here

Expert Interview: Cindy Chastain, SVP, Customer Experience and Design at Mastercard

Expert Interview: Cindy Chastain, SVP, Customer Experience and Design at Mastercard

Cindy Chastain is the SVP of Customer Experience and Design at Mastercard. She will be one of the keynote speakers at Experience Design Week this February 25-27 in Denver, CO. Ahead of her keynote she gave her insights on the following:

  • Her role at Mastercard  
  • What experience design means 
  • How experience design drives value for business 
  • Delivering exceptional end-to-end business 


Download the full interview to read more!


To request a copy of this interview to be sent to you directly, contact us here

Expert Interview: Laura Hahn, Head of Design at Priceline.com

Expert Interview: Laura Hahn, Head of Design at Priceline.com

Laura Hahn is the Head of Design at Priceline.com and she will be a speaker at Experience Design week this Februrary 25-27 at The Oxford Hotel in Denver, CO. Ahead of the event, we interviewed Laura for her insights on:

  • Why design is boring
  • Creating the ideal experience through design
  • The shift in user behavior 
  • Her role at Priceline.com and meeting William Shatner


To get a copy of this interview sent to you directly, contact us here

Expert Interview: Albert Whitley, Director of Experience Design & VoC at The Hartford

Expert Interview: Albert Whitley, Director of Experience Design & VoC at The Hartford

Albert Whitley, the Director of Experience and VoC at The Hartford, leads the transformation of complex business and customer challenges into memorable, winning digital experiences while improving business economics. Albert is a design leader with over 17 years of experience in creating beautiful and innovative digital experiences and he will be a keynote at Experience Design Week this February 25-27 at The Oxford Hotel in Denver.

Albert's keynote will be focused on why having a diverse design team is the foundation to success. Ahead of his keynote, we interviewed Albert for his insights on the following:

  • Why experience design is important
  • When he recognized the need to build and train a culturally sensitive team
  • Narrowing the gap between the brand and the customer
  • How a lack of diversity affects a brand 
  • What diversity and inclusion means to him 


To get a copy of this interview sent to you directly, contact us here

Podcast: How 7-Eleven Uses Experience Design to Transform the Retail Experience

Podcast: How 7-Eleven Uses Experience Design to Transform the Retail Experience

UX designers Benjamin Judy and Lily Bather discuss how they're building the next generation of 7-Eleven digital products to transform convenience retail into an on-demand experience. Lily is an interaction designer who is working to enhance the retail experience by crafting 7-Eleven’s next generation of software applications, like the 7NOW mobile app. Ben, meanwhile, leads the UX team at 7-Eleven from a one-man army into an 18-person operation in just four months.

Podcast: Innovation at Amazon with Head of UX Research and Design, Meghan Borsic

Podcast: Innovation at Amazon with Head of UX Research and Design, Meghan Borsic

How do you become the largest e-commerce company in the entire world? User experience design. Amazon is constantly experimenting and rolling out new features that put the customer first, experimenting with same-day delivery, drones, and even brick-and-mortar stores.

Meghan Borsic, Head of UX Research & Design for Consumer Electronics at Amazon talks innovation and why some organizations aren't able to sustain it. "Some organizations fear that innovation is a distraction from day to day responsibilities," says Borsic, "which can lead to employees not feeling empowered innovate."

Podcast: ADP's Margot Dear Talks UX Design and How It Changed Company Culture

Podcast: ADP's Margot Dear Talks UX Design and How It Changed Company Culture

ADP's innovation centers in Pasadena, CA and Chelsea, New York are a hive of prototyping, testing and experimentation. Margot Dear, senior director of customer experience for ADP's compliance solutions, tells CCW Digital about how the agile movement around design thinking caused a sweeping culture change in the organization.  "All of a sudden you have VPs sitting side by side with designers and working together to whiteboard solutions."  ADP provides cloud-based solutions to help employers manage payroll, HR and recruitment services. Dear will present 'Develop Experience Strategy with Your Data in Mind' at Experience Design Week in Denver, Colorado from February 25-27, 2019.

Industry Perspectives: Abstract

Industry Perspectives: Abstract

Tim Van Damme the Principal Designer at Abstract shares his thoughts on effortless user journeys, an experience design milestone and the challenges Abstract face in the experience design industry. Abstract is a sponsor of Experience Design Week and they will be at XDW this February 25-27 in Denver, Co.

Industry Perspectives: IN2 Innovation

Industry Perspectives: IN2 Innovation

Brian Roderman, President, Chief Innovation Officer at IN2 Innovation reveals what effortless user journeys mean to him and his organization, a transformational experience with a client, the top challenges in the industry and a fun fact about IN2 Innovation. Join Brian and IN2 Innovation at Experience Design Week this February 25-27 in Denver, Co! 

Attendee Kit

Attendee Kit

Still thinking about attending Experience Design Week? Check out the Attendee Kit that we will be giving out to our attendees that contain information about the event, current attendees, event partners and the fun things to do in Denver! 


To get a copy of this sent to you directly, contact us here

Experience Design Week: Custom Agenda

Experience Design Week: Custom Agenda

Experience Design Week is packed with educational sessions led by industry leaders, networking opportunities, an exclusive site tour and so much more. But a packed schedule could mean you're not sure where to spend your time. So to help you plan, we put together a custom agenda based on four reocurring themes throughout the conference:


  1. Customer & Experience Design Strategy
  2. Experience Design Systems & Processes
  3. Navigating the Organization & Influencing Mindsets (as an XD leader)
  4. Experience Design Futures 


Take a look at the custom agenda to see which sessions we recommend you attend based on these themes.


To get a copy of this sent to you directly, contact us here

Experience Design 101 (Part 1)

Experience Design 101 (Part 1)

The concept and practice of Experience Design has been around for 20 years, but it continues to evolve and now has a greater focus on experiences that delight users instead of usability alone. Now, it is more important than ever to curate effortless user journeys through experience design. In part 1 of our Experience Design 101 guide, you will find the answers to questions such as:

  • What is experience design?
  • Why experience design?
  • What are some strategies to start designing experiences in your organization?
  • What are some inhibitors to experience design?


To get a copy of this guide sent to you directly, contact us here


Part 2 of our Experience Design 101 guide will go over the key terms and tools in experience design. 


2019 Current Attendee Snapshot

2019 Current Attendee Snapshot

Take a look at the confirmed attendees that will be attending Experience Design Week this February 25-27! Whether you work in experience design, innovation, human factors engineering or customer experience in your organization, this conference will deliver you immediately applicable value. 


To get a copy of this snapshot sent to you directly, contact us here


Last updated: 1/14


2019 Experience Design Week ROI Toolkit

2019 Experience Design Week ROI Toolkit

Thinking about attending Experience Design Week 2019? Let us help you convince your colleague or manager to attend. 

This ROI toolkit includes:

  • Convince your boss letter
  • Top reasons to attend
  • Estimated budget expense sheet
  • and more!


To get this toolkit to be sent to you directly, contact us here

Experience Design 101 (Part 2)

Experience Design 101 (Part 2)

In order to think like an experience designer, there are certain mindsets, tools, and key terms that can guide you in the right direction. In Part 2 of our Experience Design 101 guide, we’ve aggregated some key resources to help steer you in the right mindset and thought process of an experience designer including: 

  • Popular experience design mindsets
  • Tools for experience designers
  • Key terms 


If you would like a copy of this to be sent to you directly, contact us here


Check out Part 1 of our Experience Design 101 guide where we introduce what experience design is, why it's important and the key strategies and inhibitors in experience design.

2019 Expected Attendee Snapshot

2019 Expected Attendee Snapshot

Get a feel for the people that will be attending the event in February, with our expected attendee snapshot. Whether you work in experience design, innovation, human factors engineering or customer experience in your organization, this conference will deliver you immediately applicable value. 


To request a copy of this to be sent to you directly, contact us here

Debunking Myths About Experience Design

Debunking Myths About Experience Design

We tapped into the minds of experience design experts to shed light on what experience design means to them, their organization and the biggest myths about experience design.Featured experts:

  • Cindy Chastain, SVP, Customer Experience & Design, Mastercard
  • Robin Beers PhD, SVP, Customer Insights & Experience Design, Wells Fargo
  • Bianka McGovern, VP, User Experience, Goldman Sachs
  • Albert Whitley, Director of Experience Design and Voice of Customer, The Hartford
  • Andrew Ohm, Senior Manager, Global Whitespace Innovation, Starbucks
  • Jose Mateo, Design Thinking and Strategy Formulation Senior Internal Consultant, Verizon Wireless
  • and more! 

To request a copy of this report to be sent to you directly, contact us here.
Site Tour Feature: Inworks

Site Tour Feature: Inworks

At Experience Design Week this February 25-27 we'll be touring Inworks, an innovation lab at the University of Colorado Denver | Anschutz Medical Campus. Experience the power of rapid, physical prototyping as you explore the downtown Inworks UC Denver lab, and dive into the interdisciplinary design methodologies that they use to make things that matter. 


In this feature, learn: 

  • What is Inworks CU Denver? Why is having a facility like Inworks CU Denver important?
  • What is the culture like at Inworks CU Denver?
  • What are some projects CU Denver is currently working on?
  • Fun facts about Inworks CU Denver
  • What Inworks is most excited to share with XDW attendees 

If you would like this to be sent to you directly, contact us here