EXPANDING THE BOUNDARIES OF EXPERIENCE

February 24 - 26, 2020
Embassy Suites Denver Downtown, CO

Fast Track Your Attendance

View the Full Event Guide: Experience Design 2020

View the Full Event Guide: Experience Design 2020

At Experience Design 2020, learn about experience design best practices from industry leaders with sessions targeted to both your specific function and sophistication of organizational experience design implementation. 

Check out what we have planned for this year including:

  • Speaker Lineup
  • Top-rated Sessions and Networking Opportunities
  • Design Sprint, XD Therapy Sessions
  • Exclusive Site Tours

Expert speakers include:

  • Robin Beers, SVP Customer Experience Research and Digital Design Leader, Wells Fargo
  • Stephen Capri, EVP User Experience Design, Citi
  • Yauri Delacour, Design Lead & Experience Design Practice Founding Team Member, Fannie Mae
  • Chuck Gladney, Senior Creative Director, Experience Design, CVS
  • Eliel Johnson, VP UX, Charles Schwab
  • David Schell, VP Experience Design, Pearson
  • Mae Reed, Design Principal, Visa
  • Russ Wilson, Director, Head of UX, Google
  • and More!

Email us for any additional questions.

Expert Interview: Bianka McGovern, VP, User Experience at Goldman Sachs

Expert Interview: Bianka McGovern, VP, User Experience at Goldman Sachs

Bianka McGovern, VP of User Experience at Goldman Sachs. She was one of the keynote speakers at Experience Design Week last February 25-27 in Denver, CO. Ahead of her keynote Bianka gave her insights on the following:

  • Her role as an experience designer 
  • The difference between experience design and user experience
  • Why service design methods are effective 
  • The importance of designing beyond the product


Download the full interview to read more!


To get a copy of this interview sent to you directly, contact us here

Expert Interview: Cindy Chastain, SVP, Customer Experience and Design at Mastercard

Expert Interview: Cindy Chastain, SVP, Customer Experience and Design at Mastercard

Cindy Chastain is the SVP of Customer Experience and Design at Mastercard. She was one of the keynote speakers at Experience Design Week last February 25-27 in Denver, CO. Ahead of her keynote she gave her insights on the following:

  • Her role at Mastercard  
  • What experience design means 
  • How experience design drives value for business 
  • Delivering exceptional end-to-end business 


Download the full interview to read more!


To request a copy of this interview to be sent to you directly, contact us here

Expert Interview: Laura Hahn, Head of Design at Priceline.com

Expert Interview: Laura Hahn, Head of Design at Priceline.com

Laura Hahn is the Head of Design at Priceline.com and she was a speaker at Experience Design week last Februrary 25-27 at The Oxford Hotel in Denver, CO. Ahead of the event, we interviewed Laura for her insights on:

  • Why design is boring
  • Creating the ideal experience through design
  • The shift in user behavior 
  • Her role at Priceline.com and meeting William Shatner


To get a copy of this interview sent to you directly, contact us here

Expert Interview: Albert Whitley, Director of Experience Design & VoC at The Hartford

Expert Interview: Albert Whitley, Director of Experience Design & VoC at The Hartford

Albert Whitley, the Director of Experience and VoC at The Hartford, leads the transformation of complex business and customer challenges into memorable, winning digital experiences while improving business economics. Albert is a design leader with over 17 years of experience in creating beautiful and innovative digital experiences and he was a keynote at Experience Design Week last February 25-27 at The Oxford Hotel in Denver.

Albert's keynote focused on why having a diverse design team is the foundation to success. Ahead of his keynote, we interviewed Albert for his insights on the following:

  • Why experience design is important
  • When he recognized the need to build and train a culturally sensitive team
  • Narrowing the gap between the brand and the customer
  • How a lack of diversity affects a brand 
  • What diversity and inclusion means to him 


To get a copy of this interview sent to you directly, contact us here

Podcast: How 7-Eleven Uses Experience Design to Transform the Retail Experience

Podcast: How 7-Eleven Uses Experience Design to Transform the Retail Experience

UX designers Benjamin Judy and Lily Bather discuss how they're building the next generation of 7-Eleven digital products to transform convenience retail into an on-demand experience. Lily is an interaction designer who is working to enhance the retail experience by crafting 7-Eleven’s next generation of software applications, like the 7NOW mobile app. Ben, meanwhile, leads the UX team at 7-Eleven from a one-man army into an 18-person operation in just four months.

Podcast: Innovation at Amazon with Head of UX Research and Design, Meghan Borsic

Podcast: Innovation at Amazon with Head of UX Research and Design, Meghan Borsic

How do you become the largest e-commerce company in the entire world? User experience design. Amazon is constantly experimenting and rolling out new features that put the customer first, experimenting with same-day delivery, drones, and even brick-and-mortar stores.

Meghan Borsic, Head of UX Research & Design for Consumer Electronics at Amazon talks innovation and why some organizations aren't able to sustain it. "Some organizations fear that innovation is a distraction from day to day responsibilities," says Borsic, "which can lead to employees not feeling empowered innovate."

Podcast: ADP's Margot Dear Talks UX Design and How It Changed Company Culture

Podcast: ADP's Margot Dear Talks UX Design and How It Changed Company Culture

ADP's innovation centers in Pasadena, CA and Chelsea, New York are a hive of prototyping, testing and experimentation. Margot Dear, senior director of customer experience for ADP's compliance solutions, tells CCW Digital about how the agile movement around design thinking caused a sweeping culture change in the organization.  "All of a sudden you have VPs sitting side by side with designers and working together to whiteboard solutions."  ADP provides cloud-based solutions to help employers manage payroll, HR and recruitment services. Dear will present 'Develop Experience Strategy with Your Data in Mind' at Experience Design Week in Denver, Colorado from February 25-27, 2019.

Industry Perspectives: Abstract

Industry Perspectives: Abstract

Tim Van Damme the Principal Designer at Abstract shares his thoughts on effortless user journeys, an experience design milestone and the challenges Abstract face in the experience design industry. Abstract is a sponsor of Experience Design Week and they will be at XDW this February 25-27 in Denver, Co.

Industry Perspectives: IN2 Innovation

Industry Perspectives: IN2 Innovation

Brian Roderman, President, Chief Innovation Officer at IN2 Innovation reveals what effortless user journeys mean to him and his organization, a transformational experience with a client, the top challenges in the industry and a fun fact about IN2 Innovation. Join Brian and IN2 Innovation at Experience Design Week this February 25-27 in Denver, Co! 

Bianka McGovern: Design Beyond the Product

Bianka McGovern: Design Beyond the Product

Bianka McGovern explains how to look at user experience from a human stand point rather than focusing on product features alone, and why we need to focus on the user journey and user’s goals around product strategy.

Neil Shah: The Future of Design

Neil Shah: The Future of Design

Neil Shah shares how meaningful design can contribute to creating a more holistic customer experience, and how we interact with the world in a more meaningful and valuable way through design.

Koji Pereira & Thaisa Fernandes: Design Sprint Tools & Resources

Koji Pereira & Thaisa Fernandes: Design Sprint Tools & Resources

Koji Pereira and Thaisa Fernades walk you through how to foster an open environment to get people involved and get a deeper understanding about design, how to utilize research and design to facilitate cross-functional collaborative work, and how to connect the diverse dots in your organization to empathize holistically to find the best possible solutions to challenges.

Experience Design 101 (Part 1)

Experience Design 101 (Part 1)

The concept and practice of Experience Design has been around for 20 years, but it continues to evolve and now has a greater focus on experiences that delight users instead of usability alone. Now, it is more important than ever to curate effortless user journeys through experience design. In part 1 of our Experience Design 101 guide, you will find the answers to questions such as:

  • What is experience design?
  • Why experience design?
  • What are some strategies to start designing experiences in your organization?
  • What are some inhibitors to experience design?


To get a copy of this guide sent to you directly, contact us here


Part 2 of our Experience Design 101 guide will go over the key terms and tools in experience design. 


Attendee Kit

Attendee Kit

Still thinking about attending Experience Design Week? Check out the Attendee Kit that we will be giving out to our attendees that contain information about the event, current attendees, event partners and the fun things to do in Denver! 


To get a copy of this sent to you directly, contact us here

Experience Design 101 (Part 2)

Experience Design 101 (Part 2)

In order to think like an experience designer, there are certain mindsets, tools, and key terms that can guide you in the right direction. In Part 2 of our Experience Design 101 guide, we’ve aggregated some key resources to help steer you in the right mindset and thought process of an experience designer including: 

  • Popular experience design mindsets
  • Tools for experience designers
  • Key terms 


If you would like a copy of this to be sent to you directly, contact us here


Check out Part 1 of our Experience Design 101 guide where we introduce what experience design is, why it's important and the key strategies and inhibitors in experience design.

Experience Design Week: Custom Agenda

Experience Design Week: Custom Agenda

Experience Design Week is packed with educational sessions led by industry leaders, networking opportunities, an exclusive site tour and so much more. But a packed schedule could mean you're not sure where to spend your time. So to help you plan, we put together a custom agenda based on four reocurring themes throughout the conference:


  1. Customer & Experience Design Strategy
  2. Experience Design Systems & Processes
  3. Navigating the Organization & Influencing Mindsets (as an XD leader)
  4. Experience Design Futures 


Take a look at the custom agenda to see which sessions we recommend you attend based on these themes.


To get a copy of this sent to you directly, contact us here

2019 Past Attendee Snapshot

2019 Past Attendee Snapshot

Take a look at the our past attendees who attended Experience Design Week 2019! Whether you work in experience design, innovation, human factors engineering or customer experience in your organization, this conference will deliver you immediately applicable value. 

To get a copy of this snapshot sent to you directly, contact us here


Last updated: 8/16/2019

Experience Design 201

Experience Design 201

In Experience Design 201, we push to explore the next level of experience including additional layers on top of user-technology interaction.

These additional layers include:

  • Emotional
  • Strategic
  • Holistic
  • Cultural
2020 Experience Design Week ROI Toolkit

2020 Experience Design Week ROI Toolkit

Thinking about attending Experience Design 2020? Let us help you convince your colleague or manager to attend. 

This ROI toolkit includes:

  • Convince your boss letter
  • Top reasons to attend
  • Estimated budget expense sheet
  • and more!


To get this toolkit to be sent to you directly, contact us here

2020 Current Attendee Snapshot

2020 Current Attendee Snapshot

Interested in attending Experience Design this February 24-26, 2020? Take a look at who is already confirmed to attend, including executives from Visa, Spotify, and Volvo. To get a copy of this sent to you directly, contact us here.

How Does Experience Design Fit in my Industry?

How Does Experience Design Fit in my Industry?

A beauty of experience design comes from the fact that it transcends industry. In today’s experience economy, the value of optimized customer experience is larger than ever before and detrimental if ignored. 

Ben Judy & Lily Bather: Demystifying UX Strategy in your Organization

Ben Judy & Lily Bather: Demystifying UX Strategy in your Organization

Ben and Lily describe how we do digital UX strategy at 7-Eleven with lots of practical tips and examples. You will be able to apply the framework to your work and start building a custom UX strategy for your organization.

Experience Design 2020 Speaker E-Book

Experience Design 2020 Speaker E-Book

We asked the speakers of our Experience Design 2020 program their perspective on the current, past and future state of Experience Design.

We’ve compiled their expertise into our #ExperienceDesign2020 feature as a sneak peek into the perspective and knowledge to be shared in Denver!

Debunking Myths About Experience Design

Debunking Myths About Experience Design

We tapped into the minds of experience design experts to shed light on what experience design means to them, their organization and the biggest myths about experience design. Featured experts:

  • Cindy Chastain, SVP, Customer Experience & Design, Mastercard
  • Robin Beers PhD, SVP, Customer Insights & Experience Design, Wells Fargo
  • Bianka McGovern, VP, User Experience, Goldman Sachs
  • Albert Whitley, Director of Experience Design and Voice of Customer, The Hartford
  • Andrew Ohm, Senior Manager, Global Whitespace Innovation, Starbucks
  • Jose Mateo, Design Thinking and Strategy Formulation Senior Internal Consultant, Verizon Wireless
  • and more! 

To request a copy of this report to be sent to you directly, contact us here.
Site Tour Feature: Inworks

Site Tour Feature: Inworks

At Experience Design Week this February 24-26 we'll be touring Inworks, an innovation lab at the University of Colorado Denver | Anschutz Medical Campus. Experience the power of rapid, physical prototyping as you explore the downtown Inworks UC Denver lab, and dive into the interdisciplinary design methodologies that they use to make things that matter. 

In this feature, learn: 

  • What is Inworks CU Denver? Why is having a facility like Inworks CU Denver important?
  • What is the culture like at Inworks CU Denver?
  • What are some projects CU Denver is currently working on?
  • Fun facts about Inworks CU Denver
  • What Inworks is most excited to share with XDW attendees 

If you would like this to be sent to you directly, contact us here

Site Tour Feature: WeWork

Site Tour Feature: WeWork

At Experience Design 2020, we will be touring WeWork's The Hub. WeWork’s shared office space at The Hub captures RiNo’s creative spirit—and helps foster further growth. We’ve transformed an entire level of this converted warehouse into art-filled lounges, connected conference rooms, and sleek private offices where ideas thrive.

In this feature, learn:

  • What is WeWork?
  • WeWork's office space at The Hub

If you would like this to be sent to you directly, contact us here.