How do you become the largest e-commerce company in the entire world? User experience design. Amazon is constantly experimenting and rolling out new features that put the customer first, experimenting with same-day delivery, drones, and even brick-and-mortar stores.
Meghan Borsic, Head of UX Research & Design for Consumer Electronics at Amazon talks innovation and why some organizations aren't able to sustain it.
"Some organizations fear that innovation is a distraction from day to day responsibilities," says Borsic, "which can lead to employees not feeling empowered innovate."
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