Design Effortless User Journeys in the experience Age

*expires Friday, November 8*

Andy Van Solkema

Vice President of Digital Strategy & Experience OST

As Vice President of Digital Strategy & Experience, Andy is focused on bringing the customer perspective into every touch point, from the work we do as consultants to the stories we tell as an organization.


Andy holds an undergraduate degree in Graphic Design from Grand Valley State University and a Master’s of Design from Kendall College of Art and Design. Since 2004, Andy has grown his own design studio, Visualhero Design, from a one-person to a team of 18 in 2016, when the business was acquired by OST.


Outside of his day-to-day role at OST, Andy serves as a mentor to current and upcoming design professionals. He is currently serving as an adjunct professor of Design Thinking for Grand Valley State’s Executive MBA program and advisor to the Design Thinking Academy at GVSU.


Day 3: Wednesday, February 27, 2019

Wednesday, February 27th, 0019

12:50 PM KEYNOTE The Complex New Realities of Designing a Successful Experience

Rapid technological change has led to new ways of doing business, new opportunities, and an increase in connectedness and complexity. As new technology becomes widely available to all, a positive user experience is often the only key differentiator between competing products and services. As a result, in today’s experience economy, designers and product teams have become critically important. However, in addition to giving them a more important role, new technology and greater connectedness have also introduced new challenges for experience designers.
In this talk, Josh Paro and Andy Van Solkema will speak to lessons they and their team have learned on:
+ Why all designers need a better understanding of the changing nature of business, technology and the systems they are creating for and within
+ The outside factors that challenge today’s designers
+ How to defend the quality of the experience while being supportive and collaborative within constraints and external factors
+ How experience design is created in a technical world and how it supports complex business decisions

Check out the incredible speaker line-up to see who will be joining Andy.

Download The Latest Agenda