Andy Van Solkema
Vice President of Digital Strategy & Experience
Rapid technological change has led to new ways of doing business, new opportunities, and an increase in connectedness and complexity. As new technology becomes widely available to all, a positive user experience is often the only key differentiator between competing products and services. As a result, in today’s experience economy, designers and product teams have become critically important. However, in addition to giving them a more important role, new technology and greater connectedness have also introduced new challenges for experience designers.
In this talk, Josh Paro and Andy Van Solkema will speak to lessons they and their team have learned on:
+ Why all designers need a better understanding of the changing nature of business, technology and the systems they are creating for and within
+ The outside factors that challenge today’s designers
+ How to defend the quality of the experience while being supportive and collaborative within constraints and external factors
+ How experience design is created in a technical world and how it supports complex business decisions