Design Effortless User Journeys in the experience Age

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Bianka McGovern

VP, User Experience Goldman Sachs

Bianka is a design program manager at Goldman Sachs involved in building web platforms for financial services professionals. She has spent most of her UX career in the Enterprise space, typically working on multi-layered platforms and redefining the experience of professional and operational workflows. More recently, she built up the UX design practice at the Tax & Accounting division of Thomson Reuters. Bianka is passionate about taking a holistic approach to UX that fosters awareness of the many touch points in the experience ecosystem.

Day 2: Tuesday, February 26, 2019

Tuesday, February 26th, 0019

4:20 PM CLOSING KEYNOTE Design Beyond the Product

Organizations are investing in streamlining and integrating services to create an efficient experience for their users. Why? Because they understand the strategic value of UX. However, when talking about user experience, we often focus very specifically on product features instead of taking a broader look at what the user is trying to achieve.

In this closing keynote, Bianka will explain:
 
+ How to look at user experience from a human stand point rather than focusing on product features alone
+ Why we need to focus on the user journey and user’s goals around product strategy
+ How to identify barriers that prevent designers from designing successful products and tools
 

Check out the incredible speaker line-up to see who will be joining Bianka.

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