EXPANDING THE BOUNDARIES OF EXPERIENCE

February 24 - 26, 2020
Embassy Suites Denver Downtown, CO

Bianka McGovern

VP, User Experience Goldman Sachs

Bianka is a design program manager at Goldman Sachs involved in building web platforms for financial services professionals. She has spent most of her UX career in the Enterprise space, typically working on multi-layered platforms and redefining the experience of professional and operational workflows. More recently, she built up the UX design practice at the Tax & Accounting division of Thomson Reuters. Bianka is passionate about taking a holistic approach to UX that fosters awareness of the many touch points in the experience ecosystem.

Day 2: Tuesday, February 26, 2019

Tuesday, February 26th, 0019

5:10 PM The Ecosystem: Moving Your Brand from Touchpoint to Community

Customers no longer consume products and services the same; you no longer see folks hailing a cab or printing a boarding pass. Instead customers are consumed with digital services, with information, media, and experiences at their fingertips. Teams must take advantage of this trend by utilizing content, acquisitions, and media to meet customers at all aspects of their journey, creating an ecosystem for brand loyalty in today’s experience economy.
+Creating future customers through brand immersion
+Focusing on lifetime value  over single transactions
+Tying brand and business goals into one strategy
 

Check out the incredible speaker line-up to see who will be joining Bianka.

Download The Latest Agenda