Expanding the Boundaries of Experience

February 24 - 26, 2020
Embassy Suites Denver Downtown, CO

Brittany Boyer

Technology Director of Digital Claims Experience State Farm

Why Brittany?

Brittany Boyer has been with State Farm since 2005, where she has closely interacted with customers throughout her entire career.  She has spent time in the marketing and innovation areas, leading teams who research and design new products and services for State Farm.  She has also worked on many of State Farm’s customer-facing digital assets, including statefarm.com.  Currently, she’s a Technology Director, leading the digital journey to help customers navigate and self-manage their claim.

Day 2: Tuesday, February 26, 2020

Wednesday, February 26th, 2020

5:10 PM How Can Your Customers Benefit From A Strong Brand/Agency Collaboration

Customers no longer consume products and services the same; you no longer see folks hailing a cab or printing a boarding pass. Instead customers are consumed with digital services, with information, media, and experiences at their fingertips. Teams must take advantage of this trend by utilizing content, acquisitions, and media to meet customers at all aspects of their journey, creating an ecosystem for brand loyalty in today’s experience economy.
+Creating future customers through brand immersion
+Focusing on lifetime value  over single transactions
+Tying brand and business goals into one strategy
 

Check out the incredible speaker line-up to see who will be joining Brittany.

Download The Latest Agenda