February 25 - 27, 2019
The Oxford Hotel | Denver, CO

Cindy Chastain


SVP, Customer Experience & Design
Mastercard


8:45 AM OPENING KEYNOTE ADDRESS Design-led Cultural Change

We live in the experience economy, where a customer’s perception of value is no longer about cost, it’s about the perceived value and quality of one’s interactions with a product, service or brand.  Is it solving a real need in my life?  Is it easy to get value from the service?  Do I feel good about the experience?  Every aspect of experience plays deeply into the decisions people make about whether to buy a product or stick with a brand. In this world, experience design has become a competitive differentiator, but many companies continue to struggle with how to grow and fully leverage design within their cultures.
 
+ What’s the role of experience design in business?
+ What’s the greatest impediment to realizing its value?
+ What are some keys to success?


Check out the incredible speaker line-up to see who will be joining Cindy.

Download The Latest Agenda