Design Effortless User Journeys in the experience Age

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Cindy Chastain

SVP, Customer Experience & Design Mastercard

Why Cindy?
Cindy believes that good design is good business and is critical for driving innovation, differentiation, and great customer experiences. Her focus is on guiding the transformation of MasterCard’s customer experience, connecting business strategy and human insights to forward the creation of innovative digital product, services and brand experiences. 

Day 2: Tuesday, February 26, 2019

Tuesday, February 26th, 0019

8:45 AM OPENING KEYNOTE ADDRESS Design-led Cultural Change

We live in the experience economy, where a customer’s perception of value is no longer about cost, it’s about the perceived value and quality of one’s interactions with a product, service or brand.  Is it solving a real need in my life?  Is it easy to get value from the service?  Do I feel good about the experience?  Every aspect of experience plays deeply into the decisions people make about whether to buy a product or stick with a brand. In this world, experience design has become a competitive differentiator, but many companies continue to struggle with how to grow and fully leverage design within their cultures.
 
+ What’s the role of experience design in business?
+ What’s the greatest impediment to realizing its value?
+ What are some keys to success?

Check out the incredible speaker line-up to see who will be joining Cindy.

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