Design Effortless User Journeys in the experience Age

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Jeff Salazar

Design Partner McKinsey Design

Jeff brings more than 25+ years of experience to McKinsey Design. As design partner, his strength lies in shaping design vision and product strategy across industries. As a key focus of his design philosophy, he is driven to explore and uncover opportunities for clients to create strong connections with their customers through compelling and innovative product solutions that surprise and delight. He is passionate about infusing the highest design ideals and ensuring design quality throughout all aspects of the product development process.

Jeff has received numerous awards for his work, including IDSA’s International Design Excellence Awards, the Chicago Athenaeum’s Good Design Award, Red Dot Best of the Best, and an iF Hannover award for projects like the Phillips Velo Hand held PC and Nova Cruz eX3 Electric Scooter. He contributed also to the Hewlett-Packard Pavilion Home PC, which won Best Overall Winner in Appliance Manufacturer Magazine’s Excellence in Design Competition. Jeff was honored as an IDSA Design CATALYST award winner for the Oral-B Cross Action toothbrush. The CATALYST award is given to products that have exemplified how design can be leveraged to generate revenue or to positively address the social challenges of today.

Day 2: Tuesday, February 26, 2019

Tuesday, February 26th, 0019

12:25 PM Lunch & Learn | Why the Value of Design Matters to Your Organization

When design becomes a top management priority, organizations thrive. In 2018, McKinsey Design launched, “The Business Value of Design.” This noteworthy research follows 300 companies, over 5 years and links their design actions to increased financial performance. Even more importantly, we have uncovered a “recipe” teams can follow to maximize their organization’s chances of making incredible products and services,that stand out from the competition. In this lunch & learn, you will learn ways to embed design in the C-suite, the significance of putting the customer front and center, and to truly understand how to emphasize continuous iteration while making design every employee’s responsibility. 

Check out the incredible speaker line-up to see who will be joining Jeff.

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