Design Effortless User Journeys in the experience Age

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Jen Briselli

VP, Experience Strategy & Service Design Mad*Pow

As VP, Experience Strategy & Service Design at Mad*Pow, Jen Briselli leverages experience strategy and design thinking to create innovative experiences and compelling digital solutions that are good for people and good for business. She has an insatiable curiosity and passion for empowerment through design and considers herself an enabler rather than a problem solver because her design philosophy focuses less on solving people’s problems for them, and more about building the tools, services, and experiences that enable people to solve their own problems—and improve their own lives. Jen has worked with a variety of organizations to further this mission, including the development of transformational experience strategies with Mad*Pow’s clients.

Day 2: Tuesday, February 26, 2019

Tuesday, February 26th, 0019

1:20 PM Participatory Design: What is it and how does it work?

+ Create design strategies that brings customers into the heart of the design process
+ Understand how to solve a challenge users face directly to discover new insights about their experiences
+ Designing with consumers, employees, service providers, or other audience to find the outcomes that are more innovative and customer-centered
 

Check out the incredible speaker line-up to see who will be joining Jen.

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