Expanding the Boundaries of Experience

February 24 - 26, 2020
Embassy Suites Denver Downtown, CO

Joe Smiley

Experience Design Director E*Trade

Why Joe?

Joe Smiley is a respected design leader, team-builder, and innovative technologist with over 20 years of experience designing and developing experiences for many Fortune 500 brands - including E*TRADE, PwC, Marriott, AOL, Disney, FedEx, Strayer University, and Sysco Food - as well as numerous government agencies and non-profits. He currently leads E*TRADE’s Experience Design utilizing Human-Centered Design to research, design, and develop world class experiences. He is also a successful entrepreneur who co-founded and ran multiple technology firms, and recently served as a judge for the MIT $100K Entrepreneurship competition. He holds an MBA from the University of Virginia Darden Graduate School of Business with a focus on strategy and entrepreneurial studies, and a B.A. in Design from Virginia Tech. He is based in Fairfax, Virginia, loves to travel and cook with his wife Jenna, and a fun fact is that he’s only 3 degrees separated from Kevin Bacon. His passionate ideas on design and technology can be followed on DSRUPTR.


Day 2: Tuesday, February 26, 2020

Wednesday, February 26th, 2020

10:45 AM Strategic Design as the Future of Design

Design extends beyond the native discipline, and instead should explore avenues of larger business impact. Moving from practice to larger strategic initiatives, Joe explores the concept of strategic design in larger transformation:
+Utilize empathy in all initiatives
+Drive design in all strategic initiatives
+Maintain design as a catalyst for innovation Ideation

Check out the incredible speaker line-up to see who will be joining Joe.

Download The Latest Agenda