Expanding the Boundaries of Experience

February 24 - 26, 2020
Embassy Suites Denver Downtown, CO

Marcela Lay

Head of ATL, VP Client Strategy Y Media Labs

Why Marcela? 

Marcela Lay is the co-head of YML's Atlanta office, and she shoulders leadership roles across account management, strategy, and people operations. As a strategic customer experience executive with over 18 years of experience, Marcela has worked with Fortune 500 clients like Lowe’s, Delta Air Lines, The Coca-Cola Company, State Farm, and Fresenius Medical Care. Marcela’s experience allows her to bring a holistic understanding of all aspects of digital, including marketing strategy, experience design, and platform development. Throughout her career as a trusted advisor to her clients, combined with a solid background in customer experience strategy and process optimization, Marcela has led cross-disciplinary teams to deliver a range of transformational customer experience solutions. 

Day 2: Tuesday, February 26, 2020

Wednesday, February 26th, 2020

5:10 PM How Can Your Customers Benefit From A Strong Brand/Agency Collaboration

Customers no longer consume products and services the same; you no longer see folks hailing a cab or printing a boarding pass. Instead customers are consumed with digital services, with information, media, and experiences at their fingertips. Teams must take advantage of this trend by utilizing content, acquisitions, and media to meet customers at all aspects of their journey, creating an ecosystem for brand loyalty in today’s experience economy.
+Creating future customers through brand immersion
+Focusing on lifetime value  over single transactions
+Tying brand and business goals into one strategy
 

Check out the incredible speaker line-up to see who will be joining Marcela.

Download The Latest Agenda