Design Effortless User Journeys in the experience Age

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Melissa Dalrymple

Design Partner McKinsey Design

Melissa Dalrymple is a Partner at McKinsey Design, based in Chicago. As one of the leaders in McKinsey Design, she is focused on continuing to build design’s role in the
c-suite as a human-centered problem solving method. Prior to McKinsey, she held leadership roles at premier innovation firms including IDEO, Doblin and Rockwell Group

in both the US and Europe.

Melissa focuses on bringing design, customer insights and analytics together to help companies be more responsive to customer needs and more relevant in the marketplace. Her work leverages strategy and design to develop new experiences and shape organizations to build and support them over time. At McKinsey, her work spans industries and has included building an end-to-end digital insurance company,
redesigning the
cruiseline of the future and rethinking a hotel chain’s innovation strategy.

Melissa holds a BA from Yale and a MA from Johns Hopkins (both in Art History) and an MBA from Harvard. She is a frequent speaker and guest lecturer at programs on Design Thinking and its role in transforming businesses.

Day 2: Tuesday, February 26, 2019

Tuesday, February 26th, 0019

12:25 PM Lunch & Learn | Why the Value of Design Matters to Your Organization

When design becomes a top management priority, organizations thrive. In 2018, McKinsey Design launched, “The Business Value of Design.” This noteworthy research follows 300 companies, over 5 years and links their design actions to increased financial performance. Even more importantly, we have uncovered a “recipe” teams can follow to maximize their organization’s chances of making incredible products and services,that stand out from the competition. In this lunch & learn, you will learn ways to embed design in the C-suite, the significance of putting the customer front and center, and to truly understand how to emphasize continuous iteration while making design every employee’s responsibility. 

Check out the incredible speaker line-up to see who will be joining Melissa.

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