specializes in unraveling the nuances of human behavior to inform product
development and market development strategies and enable engineering teams to
embrace Human-Centered Design processes.
Sohit has consulted VCs, C-Level Executives
and entrepreneurs on topics ranging from Customer Segmentation, Personas, Jobs
To Be Done, Behavior Design, Embedding and Scaling User Research. He has
mentored MBA students from leading institutes like Harvard Business School and
Chicago Booth on topics related to Customer Development and Product Discovery.
Most recently, he collaborated with the team of Nobel Laureate Richard Thaler
and Professor Linnea Gandhi at the Chicago Booth School of Business and
mentored four MBA students for 9 months as a part of the course entitled Choice
Architecture in Practice (CAP).
Sohit’s current research informs different
aspects of flagship Machine Learning based listening experiences on Spotify
including products like Discover Weekly and Daily Mix. In the prior role at
Microsoft, he managed the research portfolio for multi-modal input interactions
and presented several strategic reports on competitive devices to the CEO Satya
Nadella's office. Sohit shares a patent for touchpad gestures on Windows 10
that is currently deployed on more than 500 Million laptops and has 10
peer-reviewed journal publications and 21 conference papers in the field of
neuroscience and human factors engineering.
Sohit holds a Post-Doc in Public Health from
Harvard School of Public Health, a Ph.D. in Kinesiology (Applied Neuroscience)
from the University of Maryland and a Bachelors in Mechanical Engineering from
National Institute of Technology, India.
Developing customized experiences for customers evolves brand beyond stationary to experiential. Spotify utilizes advanced analytics to do just this, customizing daily playlists to customers desires. Sohit explores:
+Optimize outcomes through rapid experimentation
+Align human tendencies with product creation
+Acknowledge the balance between behavior and data