Let’s Tackle Big Hairy Problems Together
We’re tired of the status quo and we hope you are, too. To overcome the problems facing the health care industry, we partner with organizations who are ready to stare their challenges in the face, think boldly about new ideas, and create a business plan to move the needle.
Using consumer-centered innovation, we’ll show you how to learn from your consumers, figure out exactly the right problem to solve, and dream up and test solutions fast and cheap with almost no risk. Keeping your consumers in the center of the decision-making process, we’ll get more done in a few days than you typically get done in six months. We’ll even create measurement strategies to prove the value of impact.
And, if you’re wondering what we believe, here you go:
· WE BELIEVE in falling in love with the problem, not the solution.
· WE BELIEVE in three foundational design principles: know me, surprise me, and make it easy for me.
· WE BELIEVE that you can either disrupt or be disrupted. (And, we choose to disrupt.)
· WE BELIEVE that the voices, stories, and lives of consumers lead to game-changing ideas.
· WE BELIEVE that no one shows up for the party because of the mild salsa.